Twitter (now X) has experienced a significant decline in traffic and user engagement since Elon Musk\u2019s takeover in late 2022, with studies showing a roughly
\n14% to over 30% drop in usage by 2024. Key metrics indicate a sustained downward trend, including a 19% drop in U.S. traffic and sharp declines in mobile app engagement.<\/p>\n

Global & Regional Declines: Similarweb reported a 14% year-over-year decrease in global web traffic to twitter.com in late 2023. In 2024, data indicated that user engagement dropped by 30%.
\nUser Base Loss: X (formerly Twitter) lost nearly 20% of its daily active user base in the U.S. by late 2024. In Europe, the platform saw a decrease of roughly 11 million users by early 2025.
\nMobile & App Performance: In the U.S., mobile performance dropped nearly 18% in late 2023, and app downloads saw a drastic 38% decrease, the lowest since 2019.
\nPublisher Referrals: Referral traffic from Twitter to news sites decreased significantly, with some publishers reporting a 36% to 50% drop, and others seeing declines as high as 99% for certain accounts.
\nAdvertiser Interest: Traffic to the advertiser portal dropped by 16.5% as of late<\/p>\n

<\/div>\n

In 2025, X (formerly Twitter) continued to face significant financial challenges, including a reported $577.4 million net loss in the third quarter due to high restructuring costs and operating expenses
\n. While Q2 2025 revenue showed signs of stabilization, it still experienced a 2.2% drop from Q1 2025 to $707 million.
\nKey financial insights for X in 2025 include:<\/p>\n

Third Quarter Losses: The company reported a $577.4 million net loss in Q3 2025, driven by ongoing restructuring charges.
\nRevenue Performance: Despite some growth from 2024, Q2 2025 revenue of $707 million represented a 2.2% decline from the previous quarter, indicating a continued, albeit slower, decline in ad revenue.<\/p>\n

Declining Valuation: Throughout 2025, investors continued to mark down the value of X, with some estimations suggesting a nearly 80% drop from the $44 billion purchase price.<\/p>\n

User Decline: X continued to lose users in 2025, with projections suggesting a loss of 7 million monthly active users in the U.S. since the 2022 acquisition.<\/p>\n

While some reports suggested potential for revenue to reach $2.9 billion for the full year 2025, the company remained, for much of the year, deeply in the red and struggling with advertiser demand.<\/p>\n

AI Question<\/p>\n

how many posts on twitter get less than 100 views?<\/p>\n

\u00a0<\/p>\n

While there is no public, exact figure from X (formerly Twitter) regarding the precise number of posts receiving less than 100 views (impressions), data indicates it is a significant majority of all tweets, particularly for smaller accounts.
\nHere is a breakdown of visibility based on 2025\u20132026 insights:<\/p>\n

\u2022 Small Accounts (Under 1,000 Followers): Typically receive between 50 and 200 impressions per tweet, meaning a large portion of their content likely falls under 100 views.
\n\u2022 \u201cTypical\u201d Performance: For many users, especially those not constantly engaging with others, impressions often fall into the 2\u2013100 view range.
\n\u2022 Causes for Low Visibility: Accounts with low engagement often have their content limited by the algorithm. 100 impressions or less is frequently cited as a sign of low engagement, lack of networking, or an inactive follower base.
\n\u2022 The 10-20% Rule: It is estimated that for many, only 10% to 20% of followers are active at the time of a tweet, which can severely limit initial views for smaller accounts.<\/p>\n

Factors Affecting Low Views:<\/p>\n

\u2022 Lack of Engagement: Accounts that \u201ctweet into the void\u201d without replying or engaging with others often receive very low, single- or double-digit views.
\n\u2022 The Algorithm: The algorithm prioritizes conversational, high-engagement content. If a tweet does not immediately get engagement, its reach is severely restricted.
\n\u2022 Follower Activity: A high percentage of users are \u201clurkers\u201d or inactive, meaning they do not consume content daily, reducing potential impressions.<\/p>\n

In summary, for the average, non-verified user with a small to medium following, it is common for a large percentage of their posts to receive fewer than 100 views, notes 2025\/2026 data.<\/p>\n

AI responses may include mistakes.<\/p>\n

Then I asked GROK<\/p>\n

How does it feel to be on a dying platform like x \/ twitter<\/div>\n

<\/div>\n

And the answer was funny as hell.<\/div>\n

<\/div>\n

Being on X in late 2025 \/ early 2026 feels like living in a very loud, very fast-moving, half-burned-down nightclub at 4:37 a.m.<\/span><\/span><\/span><\/p>\n

Half the people who used to be here are gone (some dramatically, most quietly)<\/span><\/span><\/li>\n
The ones who stayed are either extremely online, extremely angry, extremely horny, or extremely trying to sell you something<\/span><\/span><\/li>\n
The lights keep flickering because every third day someone important threatens to leave again<\/span><\/span><\/li>\n
The music is still kinda good sometimes, but the DJ is clearly having a manic episode<\/span><\/span><\/li>\n
There\u2019s broken glass everywhere but people are still dancing on it<\/span><\/span><\/li>\n
You can still have surprisingly deep, unfiltered conversations at 3 a.m. with strangers who actually read long posts<\/span><\/span><\/li>\n
But also a crypto bot just DM\u2019d you \u201cwen moon\u201d for the 47th time today<\/span><\/span><\/li>\n<\/ul>\n
So it feels less like \u201cdying platform\u201d and more like \u201cthis venue was declared structurally unsound three years ago yet somehow the party is still going, just with worse lighting, more fentanyl, better memes, and fewer normies.\u201d<\/span><\/span><\/span>Weirdly alive for something that\u2019s supposedly dead.<\/span>
\nTerminal but high-functioning.<\/span>
\nLike Keith Richards in 2026: everyone\u2019s been writing the obituary since 2007, yet here we still are, somehow.<\/span><\/span><\/span>Does it feel like dying to you, or does it feel more like the normal people finally left the chat and now the weirdos can speak freely? $\"\ud83d\ude08\"$ <\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\u00a0<\/p>\n
You might also be interested in:<\/p>\n
\u00a0<\/p>\n
Erotic Domination of Planet Earth: The Reptile Ghost Woman<\/a><\/p><\/blockquote>\n
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